I am incredibly proud to share an overview of our ongoing collaboration with Les gars des jeux, the go-to reference for events and giant game rentals.

My mandate is clear: maintain and optimize Search Engine Optimization (SEO) to ensure the agency isn’t just found, but found by the right people. Our goal isn’t traffic for traffic’s sake, but to attract qualified leads ready to organize an event.

This year’s data (January to November 2025) shows we are on the right track.

📈 Key Figures of the Year (Analytics)

Targeted Acquisition: We attracted 12,000 new users to the site.

The Power of SEO: The “Organic Search” channel is our number one growth engine, bringing in 8,400 of these new users on its own. That’s more than 3 times the “Direct” channel (2.5k) and proof that our content and optimization strategy is working.

Local and Qualified Leads: This traffic isn’t vague. It comes from our key target markets, including Montreal (2.5k users), Toronto (821), and Quebec City (603).

The Intent is There: Visitors aren’t just browsing. The most viewed pages are “Location de jeux géants” (5.8k views) and the “Catalogue” (4.8k views). Even better, we’ve recorded 589 “form_start” events – potential clients actively starting an inquiry.

🤖 September’s Innovation: The RAG Chatbot

SEO brings the customer to the door. But how do you welcome them at 2 AM?

Last September, we took the next step by implementing a chatbot based on RAG (Retrieval-Augmented Generation) technology.

This isn’t an ordinary chatbot. It’s designed to:

1. Answer 24/7 to specific questions (pricing, logistics, game availability) by pulling directly from the site’s knowledge base.
2. Improve user engagement (already solid at an average of 1 min 11s ) by providing instant answers and avoiding frustration.
3. Pre-qualify leads. The chatbot helps visitors refine their needs even before they click “submit” (our “form_start” events ), ensuring the Les gars des jeux team receives even more relevant inquiries.

Proud to collaborate with an agency that isn’t afraid to innovate and combine a foundational SEO strategy with new technologies for maximum impact!